“During quarantine we wanted to make TikToks, kind of like the rest of the world,” Hanna Cavinder told the Fresno Bee. One of the dribble-dance clips, posted in August 2020, has more than 27 million views. The twins filmed themselves doing synchronized dance moves, lip synching, shooting three-pointers and dribbling basketballs to hip hop beats, and they began to grow a following. But in April of last year, with extra time on their hands, Hanna persuaded her sister to join her TikTok and make playful videos under a shared account. The pandemic shut down the campus right after their freshman season. They are incredibly hardworking in their sport, they excel academically and they have clearly thought about and defined the path they want to go in life beyond sport.” “They are the perfect representation of the modern-day collegiate athlete. “Haley and Hanna are blessed with unique qualities, such as being twin sisters who both excel in Division I basketball, but their stardom off the court goes far beyond that,” said Frank Pucher, senior associate athletics director at Fresno State. Haley Cavinder, left, and twin sister Hanna power the Fresno State Bulldogs' attack. Haley Cavinder has been named Player of the Year in the Mountain West conference, and both sisters have been all-conference picks twice. Haley Cavinder finished last season with a scoring average of 19.8 points per game while her sister had 17. They rarely wear matching outfits, but their basketball stats are almost identical. The college juniors are both 5-foot-6 – undersized for Division 1 basketball – and major in business. “Being able to use your name, image and likeness is something we all deserve, and I’m really thankful the NCAA is finally passing this.”Įxperts in endorsements and marketing estimate the Cavinders, with 3.4 million followers on TikTok, could earn hundreds of thousands of dollars a year.Īnd it all started with videos they made to fight boredom last year while in quarantine. “This is a big switch for all student-athletes,” Haley Cavinder told ESPN during the twins’ sudden media blitz. Dozens of other college athletes around the country announced similar deals. The Boost deal was trumpeted on a giant electronic billboard in Times Square. On July 1, the day the new rules took effect, the sisters were in New York City, doing media interviews and celebrating endorsement contracts with two companies: cell phone provider Boost Mobile and Six Star Pro Nutrition, which makes sports supplements. The Cavinders became official business partners this month after the National Collegiate Athletic Association, reversing decades of policy, approved an interim rule change granting student-athletes the ability to monetize their social media followings and strike lucrative endorsement deals. The twin sisters, stars on Fresno State’s women’s basketball team, are arguably the leading faces of the Name, Image and Likeness (NIL) movement that is now allowing top college athletes to earn money from their talents and fame. Unless you are a huge fan of college hoops or a regular on TikTok, you may not be familiar with Haley and Hanna Cavinder.īut they are ushering in a new era of college sports.
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